The design Museum in Holon, South satellite town of tel Aviv, opened recently, in 2010. The Museum building, designed by Israeli architect and industrial designer Ron Arad is one of the most unusual in the country.

The city of Holon is mentioned in the old Testament, in the Book of Joshua. The thirties of the last century, however, this place was already lying only coastal sand dunes. It was here in the mid-thirties Jewish émigrés from Poland Lodz founded a textile factory, and Holon started to develop as the second after the Haifa industrial zone of the region. At the turn of the century the local municipality has made efforts to change the appearance of desktop suburb: now Holon is positioned as the "city for children", the city of culture. Here every year there are children's street carnival and international fashion Week, there is the faculty of design and Technology Institute.

In Israel believe that in the next years design will be one of the most important export industries of a small country. The municipality of Holon, planning the creation of the Museum, was invited to work on the project of the world famous Ron Arad: the building was supposed to be instantly recognizable landmark of the city, bright concept, symbolizing the importance of design for Israel.

Arad has designed a building, entwined with five huge metal ribbons "desert" colors from sand to dark purple. They remind and enormous Mobius strip and Nude geological layers, familiar to all who saw the Israeli desert. Inside this spectacular installation there are two spacious exhibition galleries, connected hidden in one of the tapes pedestrian ramp.

The Museum collection is divided into four thematic sections: historical (projects created in Israel, starting from the thirties of the last century), modern (Israeli design after 2000), the exhibition of works created specially for the Museum, and a collection of the best diploma works of students of Israeli design academies.

Here are unique objects, and objects produced in small print runs: furniture, textiles, jewelry, shoes, elements of visual communication. The Museum regularly organizes themed exhibitions. For example, a light installation of metal sheets, cotton fabric and led lights showed the possibilities of modern lighting. The exposition of the works of futurist and painter modernist Bruno Munari helped to understand the development of the ideas of one of the greatest designers of the twentieth century.