East Beach is the most popular place of recreation for residents and visitors to Geelong, located on the shores of Corio Bay Bay. The beach was equipped in 1930-ies in the art Deco style, and today there is a special pool for children, a gazebo, a pavilion with changing rooms. The waters of the Bay are protected from sharks. A number of the buildings along the beach in the art Deco style, listed as a National Heritage of the Victorian Era.

However, this place has always attracted the crowds. At the beginning of the founding of Geelong, the territory East of the beach was a kind of "eyesore" of the city with its steep coastal cliffs, stretching from the Northern borders of the city to the Bay. Only in 1914 the forefront of the gentrification of these places. It was assumed that there will be erected a breakwater with a length of 1, 6 km carried out the reclamation of the coastal strip and cliffs along the beach will be smoothed. Further plans included the construction of a small house on the beach, which, however, was made in the form of a gazebo.

Work on the landscaping began in 1927 with the construction of concrete stairs, embankments, and locker rooms. Protected from sharks swimming spot with an area of 3, 5 ha and up to 10 thousand people, and a children's pool was built in 1939. All it cost the city $80 thousand.

However, in the 1960s, East beach, located in the city, began to lose its appeal, as the people of Geelong, in the majority obzavedshimsya cars have become the most preferred vacation at a rustic ocean beaches. Decades of neglect have led the beach in a state of complete uselessness. Only in 1993, this situation began to change when the Town Council of Geelong has announced plans for the restoration site. In the first place was rebuilt fence that protects the waters of the Bay from the sharks. Then restored gazebo, a children's pool and changing rooms. On the top floor of the gazebo restaurant has opened. The revival of East Beach became part of a larger project on the waterfront of Geelong, which continues to this day.