During 1986, after carrying out some works in the building of the famous St. Nicholas Church, opened the Museum exposition. On the top floor of the building is the exhibition hall, while the first floor hosts the exhibition entitled "Folk art Ustiug of the earth." Today this building is the Museum of Ethnography. Richest stock collection of the Museum provide an opportunity to see a wide variety of folk art, born in the Smolensk region there are 17 early 20th centuries, namely: gorgeous patterned weaving (heald, petradi, elective, swear), cubic printing, embroidery, painting and wood carving, punching and forging, ceramics.

Unique craftsmanship have Ustyug seamstress in patterned weaving, which has always had an amazing color saturation and richness of ornament. Shoulder scarves, aprons, shirts, towels, belts decorated with unique ornaments, which are made white, and red threads or colored worsted. Yellow, blue, purple, orange, green and tone gave the tissues a bright and strong decorative effect. Geometric pattern design is characterized by the technique. The patterns were made from crosses, triangles and rhombuses. Often in composition included images of ladies or gentlemen, horses, birds, horsemen, which served as a characteristic feature of patterned weaving in Veliky Ustyug. People have long believed that all the patterns are in themselves acts of kindness that help to protect from evil.

A special artistic taste differed exquisite embroidery Ustyug masters used in their work is a color and white is woven, the vestibule, the cross and vergasov. In the patterned ornament Podzorov and towels are amazingly beautiful floral motifs and images of leopards, birds, deer and feminine silhouettes.

Numerous ways of decorating fabrics could be reflected in women's dress. The exhibition presents female festive costumes of the 19th and 20th centuries, which preserved the traditions of Russian national clothes, as well as the unique splendor of true beauty, endowed every woman or girl. The greatest beauty are festive costumes, woven from palupuravik and silk fabrics with hats, decorated with numerous jewels, pearl earrings and neck and breast ornaments. Actively used: maiden ligation, Coruna, crown, white handkerchief with flowering shrubs, made of gold, kokoshniks, embroidered with silver and gold threads, pearl dies and more.

A considerable spread in Velikiy Ustyug received and artistic processing of wood. Masters of applied volume, notched, cross-cutting thread, further colored or painted. Almost all the items associated with the weaving, processing of flax, tailoring – twirling, spinning wheels, rubel, details of the weaving mill. Ladles-casting ladles-giants and coloniza-Utica was astonishing harmony of forms, as well as a smooth silhouette. The high development of the culture of wood carving show gingerbread boards that served as a form for baking cakes.

In the Museum of Ethnography there is a corner devoted to the peasant's hut interior. Submitted by: spinning wheels, festive arc cradle, trunks, zaborki, Apache, cabinets militants and the entrance to golbez – all this bright floral painting, executed in the form of carpal and having a huge popularity in the houses of peasants. The exhibition has a variety of pottery: krinke, pots, beer cups, vessels for the tar and numerous pots.

All works are widely represented in the Museum of Ethnography, talk about violent richness of Russian culture and unquenchable talent velikoustyuzhskogo masters.

In addition, in the Ethnography Museum, you can celebrate such an important event like a wedding. The couple will become parties to amazing gaming action, which by tradition is held at every wedding. The exposition of wooden huts in the wedding decoration wise matchmaker, Russian costumes, bright appearance – all this awaits those couples who decide to spend an unforgettable day at the Museum of Ethnography.